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Privacy Policy

This Privacy Policy was last modified on April 1, 2013, and was first published and made effective on April 1, 2013 (“Effective Date”).

This Privacy Policy explains what personally
identifiable information of yours is collected by (“Between
You and Me”, “we”, or “us”) when you use our online
and/or mobile services, web site, software and Facebook applications provided
on or in connection with the service, including Between You and Me (collectively,
the “Service”), how that information is used, and how you can control the
collection, correction and/or deletion of that information. Capitalized terms
that are not defined in this Privacy Policy have the meaning given them in our
Terms of Use. “Personal information”, for purposes of this Privacy Policy, means
any information that can be used to directly contact or identify an individual,
such as a full name or email address, and any information that is combined
directly with such information. This Privacy Policy also governs any
information that you may have provided to us prior to the effective date of
this Policy. This Privacy Policy does not apply to information we collect by
other means or from other sources.

Information We Collect

User-Provided Information: You provide us information about yourself in various ways
when you use the Service. For example, you provide us with information such as
your name, e-mail address, and other personal information if you
“follow”, “like”, or add one of our applications, link your
account to the Service, or take similar action on Facebook or another third
party website or social media platform, or otherwise provide us with
information when interacting with the Service. If you correspond with us by
email, we may retain the content of your email messages, your email address and
our responses. We may also retain any messages you send through the Service.
You may provide us information in User Content you post to the Service.

Cookies Information: Cookies are small text files
containing a string of alphanumeric characters.
When you visit the Service, we may send one or more
cookies to your computer that uniquely identify your browser. We also may
collect information about how you use the Service using cookies. A cookie does
not collect personal information about you. Persistent cookies, which remain on
your hard drive after you close your browser, may be used by your browser on
subsequent visits to the site. Persistent cookies can be removed by following
your web browser’s directions. A session cookie is temporary and disappears
after you close your browser. You can reset your web browser to refuse all
cookies or to indicate when a cookie is being sent. However, some features of
the Service may not function properly if the ability to accept cookies is

Log File Information: Log file information is reported automatically by your
browser each time you access a web page or other web-based content. When you
use the Service, our servers automatically record certain log file information.
These server logs may include information such as your web request, IP address,
browser type, referring / exit pages and URLs, number of clicks and how you
interact with links on the Service, domain names, landing pages, pages viewed,
and other such information.

Web Beacons Information: When you use the Service, we may employ web beacons (also
known as “clear gifs”) to track the usage patterns of our users on the Service.
We may also use web beacons in HTML-based emails sent to our users to track
which emails are opened by recipients. The information we collect from web
beacons in email messages is used to enable more accurate reporting, improve
the effectiveness of our marketing, and make the Service better for our users.

Third Party Services: We use third party analytics services to help understand
use of the Service. These services collect the information sent by your browser
as part of a web page request, including cookies and your IP address, and their
use of it is governed by their privacy policies. Additionally, other third
parties may also use cookies, clear gifs, and other technologies to collect
information, such as your IP address and other information about your use of,
and activities on, the Service, and may use that information to deliver
relevant advertisements and other content to you, on and off the Service. Their
use and disclosure of the information they collect is governed by their privacy

How We Use Your Information

We use information you
provide to us, including personal information, to operate, maintain, and provide
to you the features and functionality of the Service. We also use such information,
including personal information, to improve the Service, and to develop new
products and services; to prevent abusive and fraudulent use of the Service and
our other services and systems; to personalize and display advertisements and
other content; and for other administrative and internal business purposes.

Additionally, by providing us your email address
or other contact information (including, for example, by “following”,
“liking”, or adding our application to or within any account you have
on Facebook or another third-party website or platform, linking your account to
the Service, or take similar action on Facebook or another third party website
or network, or by otherwise providing your email address or other contact
information to us), you consent to our using your email address or other
contact information to send you Service-related notices, including any notices
required by law, in lieu of communication by postal mail. You also agree that
we may send you notifications of activity on the Service,
including via email
or “push” notifications, and other information relating to the
Service, in accordance with any applicable privacy settings. We may use your
email address and other contact information to send you other messages, such as
newsletters, changes to features of the Service, special offers, and other
information about our products and services and those of third parties. If you
do not want to receive such email messages or other correspondence from us, you
may opt out or change your preferences by sending an email to with your opt-out request. Please allow up to ten business
days for us to process any opt-out request. Opting out may prevent you from
receiving email messages regarding updates, improvements, offers, and
information about other products and services of us or third parties. You may
not opt out of administrative e-mails from us.

Following termination or deactivation of the
Service, we may retain any User information and User Content for a commercially
reasonable time for backup, archival, or audit purposes. Furthermore, we may
retain and continue to use indefinitely all information contained in your
communications to other Users or posted to public or semi-public areas of the
Service after your deactivation of the Service.

We may use certain information about you and/or
your User Content, including personal information, internally for purposes such
as analyzing how the Service is used, diagnosing service or technical problems,
maintaining security, and personalizing content.

We reserve the right, but have no obligation, to
monitor the User Content you post on the Service. We reserve the right to
remove any such information or material for any reason or no reason, including
without limitation if in our sole opinion such information or material
violates, or may violate, our
of Use
or any applicable law, or to protect or
defend our rights or property or the rights or property of any third party. We
also reserve the right to remove information upon the request of any third

We use cookies, clear gifs, and log file
information to: (a) provide personalized content and information; (b) remember
information so that you will not have to re-enter it during your visit or the
next time you visit the site; (c) help you efficiently access your information
after you sign in; (d) monitor the effectiveness of our Service; (e) monitor
aggregate metrics such as total number of visitors, traffic, and demographic
patterns; (f) diagnose or fix technology problems; (g) track User Content and
Users to meet our legal obligations; and (h) automatically update our
application on your system and related devices.

Disclosure of Information

Personal Information: Except as described in this Privacy Policy, we will not
share your personal information with others. may share personal information
with third parties for the purpose of providing the Service to you. If we do
this, such third parties’ use of your information will be bound by this Privacy
Policy. We may store personal information in locations outside the direct
control of (for instance, on servers or databases co-located
with hosting providers).

We may share information about you, including
personal information, with our corporate affiliates, including, without
limitation, our parent company. Our corporate affiliates will use your personal
information and other information in accordance with their own privacy

We also may share information about you, including
personal information, with unaffiliated third parties. These third parties will
use your personal information and other information in accordance with their
own privacy policies. They may, for example, send advertisements and other
information to you at your email address or other contact information that the
third party may possess. If you want to opt-out from our sharing your personal
information with unaffiliated third parties, you may send your opt-out request
to us at Opting-out from our disclosure of your personal
information to unaffiliated third parties may prevent you from receiving email
messages regarding updates, improvements, offers, and information about other
products and services of third parties. Any information or content, including
personal information, that you voluntarily disclose for posting to the Service,
such as User Content, becomes available to the public, as controlled by any
applicable privacy settings. If you remove information that you posted to the
Service, copies may remain viewable in cached and archived pages of the
Service, or if other Users have copied or saved that information.

We may buy or sell assets or business offerings
as we develop our business. Personal information is generally one of the
transferred business assets in these types of transactions. We may also
transfer or assign such information in the course of corporate divestitures,
mergers, or dissolution.

Except as otherwise described in this Privacy
Policy, we will not disclose personal information to any third party unless
required to do so by law or subpoena or if we believe that such action is
necessary to (a) exercise or protect the rights, property, or personal safety
of us, our Users or others; (b) conform to the law, comply with legal process
served on us or our affiliates, or investigate, prevent, or take action
regarding suspected or actual illegal activities; or (c) enforce our
Terms of Use, take precautions against liability, investigate and defend ourselves
against any third-party claims or allegations, assist government enforcement
agencies, or protect the security or integrity of our Service.

Non-Personally Identifiable Information:
We may share non-personally
identifiable information (such as anonymous usage data, referring/exit pages
and URLs, platform types, number of clicks, etc.) with interested third parties
for various purposes, including, without limitation, to help them understand
the usage patterns for certain services.

How We Protect Your Information

We use reasonable security measures in an effort
to protect the integrity and security of your personal information. We cannot,
however, ensure or warrant the security of any information you transmit to us
or guarantee that your information on the Service may not be accessed,
disclosed, altered, or destroyed by breach of any of our physical, technical,
or managerial safeguards. The privacy of your personal information may also be
affected by changes to the functionality of our distributors, such as social platforms,
or the failure of privacy settings of such distributors or platforms. We are
not responsible for the functionality or security measures of any third party.

Your Choices About Your Information

You may review or correct the personal
information about you that we keep on file, and may request that we delete all
information about you that we have received from Facebook, by contacting us at with your request.


We do not knowingly collect or solicit personal
information from anyone under the age of 13 or knowingly allow such persons to
register for the Service. If you are under 13, please do not send any
information about yourself to us, including your name or email address. If we
learn that we have collected personal information from a child under age 13
without verifiable parental consent, we will delete that information promptly.
Please contact us at if you believe that we might have any information from
or about a child under 13.

Links to Other Web Sites

We are not responsible for the practices
employed by websites or other services linked to or from the Service, nor the
information or content contained therein. When you use a link to go from the
Service to another website or service, this Privacy Policy no longer governs.
Your browsing and interaction on any other website or service, including those
that are linked to from our Service, is subject to that website’s or service’s
own rules and policies. Please read over the rules and policies of any
third-party website or service before using it or providing personal
information to it.

Notification Procedures

It is our policy to provide notifications,
whether such notifications are required by law or are for marketing or other
business related purposes, to you via email notice, “push”
notification, written or hard copy notice, or through conspicuous posting of
such notice on the Service, as determined by in its sole
discretion. We reserve the right to determine the form and means of providing
notifications to you, provided that you may opt out of certain means of
notification as described in this Privacy Policy.


We may update this Privacy Policy from time to
time. When we change the policy in a material way, we will update the ‘last
modified’ date at the top of this Privacy Policy. Changes to this Privacy
Policy are effective when they are posted.

If you have any questions about this Privacy
Policy or our Service, please contact us at

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